Delivery or pick up, sir?

It’s Saturday night. You’ve decided on pizza. You place the order, and then it happens: do you want to pick up, or do you want a delivery…for the same price…without having to do anything…

As a student, I never understood the takeaway option. To me, there was no option: delivery every time. If I was paying, why would I want to pick anything up if there was the option of having it delivered for free?

Fast-forward to last week’s blog, and I was talking about the bridges we’re building to allow our clients to better navigate their customer journeys with GDS. I exposed the ‘whys’ and ‘hows’; looked at what it means to us as a company and the direction it’s about to take us. But the burning question at the heart of all of this: what does it all mean to our clients and their customers?

Welcome to the GDS delivery service.


Now, I’m not suggesting that we run a free pizza delivery service (after all, we are a business and we don’t serve pizza). But the convenience we can offer is just as powerful to our clients as any delivery company on a rainy Saturday night. Why?

Because they don’t have to move a muscle.

They’ve already paid for a product; they know what they’ve ordered and they know when to expect it. Congratulations on making a tenuous analogy. So what’s the problem?

Well, the problem for the industry at large is that they only provide a pick up service. An event is created, relative parties are invited down to attend, and the rest is up to them. Win or lose, it’s on their shoulders. Thanks for coming.

With GDS’ follow-up journey, we don’t just make the product – we deliver it. For our clients, that means being able to rely on a service that identifies with their needs, aligns with their goals and respects their timelines. It also means that we don’t expect our customers to fund the legwork for results.

But perhaps more interestingly, we can, very literally, deliver what they want to their front (office) doors, with our ever-evolving video conferencing platform – and that is where the true power of the follow-up journey comes into play.

As The Virgin Group’s CMO, Ian Rowden, said of the brand in a recent interview with MeetTheBoss TV: “They don’t just play like everyone else. They change things for the better.”

I’d like to think we’re not far off that sentiment with that we’re delivering to our clients today. The next step?

Express delivery.


About Spencer Green

Spencer Green founded GDS Publishing Ltd in October 1993 to specialise in industrial, government-led publications for the burgeoning Chinese market. The company launched over forty business-to-business titles, was name-checked alongside Tony Blair on China’s national news as ‘best for Chinese business’, and – following a move into India – deemed to be ‘of national importance’ by the Indian Institute of Foreign Trade. In 1998, GDS Publishing became GDS International and launched its first conference, Enterprise China. The hugely successful Enterprise series of conferences was rolled out across China and Latin America in the next two years. In 2000, GDS International launched its first Senior Executive Summit under the ‘Next Generation’ banner. This became the catalyst for nine years of 25% year-on-year growth... and 40% growth in 2010. In 2011, GDS held over 70 Summits for C-level Executives from a wide range of industries and across the globe, and eight digital marketing conferences. Today, GDS International is determined to become the world’s no. 1 business-to-business media and services company. It’s going to be an exciting journey! Spencer is married to Emily. They have two children, Finlay and Maya, and live in Bristol, UK.
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