It’s good to talk. And blog.

So… I have started blogging again. Let’s talk about why.

I started this blog in 2011, when I was training for the London Marathon. I wanted it to be a record of my thinking in that year and during that process. Would the mental clarity that everyone told me comes with running impact my ideas on business? Would I make it and raise some good money for a great cause? Can legs just fall off?

I also started it to record the challenges that GDS International, the company I founded 19 years ago and still lead, would face in 2011 – our first full trading year as a single product company.

I stopped writing the blog when the Marathon was run and GDS again consumed every waking hour: new products, new opportunities, and new challenges (plus some old ones thrown in for good measure).

Then something happened that took me by surprise. I realised I was missing it.

I missed the clarity of thinking that I get not only from exercise, but also from writing something down, leaving it for a day or two, and reading it back (before I post – honest!). And 2013 is turning into a year of such promise: GDS International is working with a new CEO, Big Ed. We are doing the hard yards on implementing a new approach to sales. We have a new product with HUGE potential that, like all new babies, demands some serious time and attention. 2014 is just around the corner. And I am developing a new obsession: the consistently brilliant customer experience. Can our company of talented people make every touch point, every moment of service, stand out and deliver unexpected value?

On the sporting front, well, all will be revealed very soon.

Lots to think about. And write about every week. And think about again. I’m really looking forward to it.

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About Spencer Green

Spencer Green founded GDS Publishing Ltd in October 1993 to specialise in industrial, government-led publications for the burgeoning Chinese market. The company launched over forty business-to-business titles, was name-checked alongside Tony Blair on China’s national news as ‘best for Chinese business’, and – following a move into India – deemed to be ‘of national importance’ by the Indian Institute of Foreign Trade. In 1998, GDS Publishing became GDS International and launched its first conference, Enterprise China. The hugely successful Enterprise series of conferences was rolled out across China and Latin America in the next two years. In 2000, GDS International launched its first Senior Executive Summit under the ‘Next Generation’ banner. This became the catalyst for nine years of 25% year-on-year growth... and 40% growth in 2010. In 2011, GDS held over 70 Summits for C-level Executives from a wide range of industries and across the globe, and eight digital marketing conferences. Today, GDS International is determined to become the world’s no. 1 business-to-business media and services company. It’s going to be an exciting journey! Spencer is married to Emily. They have two children, Finlay and Maya, and live in Bristol, UK.
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